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October – December 2026

T.O.F.N.O. Marketing
Strategy Proposal

Build Momentum for Your October 9 Drop

A focused three-month plan to build your audience before launch, give them a reason to shop early, and keep T.O.F.N.O. connected with them after the drop.

See the Plan 3-Month Initiative · Oct–Dec

The Plan, In Plain Terms

Build an Audience Before the Drop

Right now, the people who find T.O.F.N.O. come and go. This plan gives them a reason to stay — and gives you a way to keep talking to them through December.

What

A landing page and email + SMS campaign built for your drop.

So What

You turn passing interest into an audience you own.

Then What

We keep that audience engaged and shopping through December.

What We're Building

Two Simple Pieces

A page that collects your audience, and a campaign that keeps them engaged. That's it.

01

Landing Page

$100 One-Time

We create a dedicated page for your drop.

People enter their email and phone number to get early access — giving you a growing audience you can keep reaching after launch.

  • A branded page built for the October 9 drop
  • Captures email and phone number
  • Your Blinq directs people here
  • A list you own and can keep growing
02

Email + SMS

$45 / Month

We create six marketing touchpoints through December.

Each campaign goes out by email and SMS, so your audience hears from you on both channels.

  • Six coordinated sends, October through December
  • Each message sent by email and SMS
  • 10% early-access offer sent before the drop
  • After launch, we keep reminding and reconnecting

The Journey

From Discovery to Connection

Discover T.O.F.N.O.
Join the list
Get early access
Shop the drop
Stay connected

A simple path — not a one-time visit — that keeps your customers coming back.

Development Timeline

Ready One Week Before the Drop

Everything is built and tested ahead of October 9 — so launch day is about selling, not scrambling.

Sept. 28

Approval + payment

Sept. 29

Copy + campaign setup

Sept. 30

Landing page development begins

Oct. 2

Landing page ready

Oct. 2–8

Review + pre-launch

Oct. 9

Drop day

End of Dec.

Strategy review

Investment

Clear, Fixed, Three Months

Your first payment covers the landing page and your first month of email + SMS. Two more months keep the campaign running through December.

After December, we review the results with you and decide what strategy and pricing make sense going forward.

$235
Total 3-Month Investment
Landing Page$100
First month of email + SMS$45
First payment$145
Month 2$45
Month 3$45
Total 3-month investment$235

Next Step

Let's Build Your T.O.F.N.O. Audience

Approve the plan and we'll have your landing page, email + SMS campaign, and early-access offer ready ahead of the October 9 drop.

Approve the $235 Plan First Payment $145