A focused three-month plan to build your audience before launch, give them a reason to shop early, and keep T.O.F.N.O. connected with them after the drop.
Right now, the people who find T.O.F.N.O. come and go. This plan gives them a reason to stay — and gives you a way to keep talking to them through December.
What
A landing page and email + SMS campaign built for your drop.
So What
You turn passing interest into an audience you own.
Then What
We keep that audience engaged and shopping through December.
What We're Building
Two Simple Pieces
A page that collects your audience, and a campaign that keeps them engaged. That's it.
01
Landing Page
$100 One-Time
We create a dedicated page for your drop.
People enter their email and phone number to get early access — giving you a growing audience you can keep reaching after launch.
A branded page built for the October 9 drop
Captures email and phone number
Your Blinq directs people here
A list you own and can keep growing
02
Email + SMS
$45 / Month
We create six marketing touchpoints through December.
Each campaign goes out by email and SMS, so your audience hears from you on both channels.
Six coordinated sends, October through December
Each message sent by email and SMS
10% early-access offer sent before the drop
After launch, we keep reminding and reconnecting
The Journey
From Discovery to Connection
Discover T.O.F.N.O.
Join the list
Get early access
Shop the drop
Stay connected
A simple path — not a one-time visit — that keeps your customers coming back.
Development Timeline
Ready One Week Before the Drop
Everything is built and tested ahead of October 9 — so launch day is about selling, not scrambling.
Sept. 28
Approval + payment
Sept. 29
Copy + campaign setup
Sept. 30
Landing page development begins
Oct. 2
Landing page ready
Oct. 2–8
Review + pre-launch
Oct. 9
Drop day
End of Dec.
Strategy review
Investment
Clear, Fixed, Three Months
Your first payment covers the landing page and your first month of email + SMS. Two more months keep the campaign running through December.
After December, we review the results with you and decide what strategy and pricing make sense going forward.
$235
Total 3-Month Investment
Landing Page$100
First month of email + SMS$45
First payment$145
Month 2$45
Month 3$45
Total 3-month investment$235
Next Step
Let's Build Your T.O.F.N.O. Audience
Approve the plan and we'll have your landing page, email + SMS campaign, and early-access offer ready ahead of the October 9 drop.